Non-profit sector is becoming an increasingly important factor in the economy of each country. Because of its growing importance and competition that occurs, this sector is becoming aware of the importance of marketing in their work, although they are still primarily focused on sales and promotional activities. The reason for this lies in the lack of possible theories of how and empirical data covering the specified area, and provides a universal and applicable marketing strategies and techniques. At the same time, in the profit sector, there is no holistic approach to marketing strategy and the overall strategy and insufficiently precise and too broad. The research topic is the typology of marketing strategies in non-profit organizations in terms of a set of key stakeholders - users, method of case studies on the deliberate pattern of humanitarian organizations. The purpose of this work is critical review of existing theoretical and empirical knowledge, testing the applicability of typology of integrated marketing strategies and test the applicability of the methodology and identifying types of marketing strategies. The study was qualitative, and as an instrument of research used a structured questionnaire in the case study method. The results showed that the questionnaire used is applicable in the non-profit sector because of high rates of intelligibility which confirms the applicability of the methodology and empirically proven to be listed typology applied in the nonprofit sector and identified the types of strategies.