| Sažetak | Mediji označavaju sustave javnog informiranja čija je svrha informirati, educirati i zabaviti okolinu u kojoj djeluju kao i društvo u većim razmjerima. Danas su mediji, makar jedna medijska platforma, nezamisliv svakodnevni izvoz informiranja svakog pojedinca a svemu je pogodovala brza i visoka tehnološka razvijenost. Tako brza ekspanzija medija na tržište prilično ih je komercijalizirala što im je glavna djelatnost postalo oglašavanje, a time pospješila i veliki broj reklama i manipulacije čitatelja. Neupitan je veliki utjecaj i moć na pojedinca kao i društvo. Sadržaji većine medijima su prilično komercijalizirani, i u moći su stvarati sliku svijeta.
Razvoj gospodarstva Hrvatske uvelike ovisi o razvijanju poduzetništva, a uloga i utjecaj medija na teme poduzetničkih aktivnosti je od velike važnosti. Posebice na stvaranje povoljne poduzetničke klime u Hrvatskoj. Prilikom ulaska u poduzetnički pothvat hrvatski poduzetnici imaju nekoliko problema od kojih su najizraženiji birokracija, nedovoljna upućenost u proces ulaska, nameti, potpora početnicima, savjetovane usluge što je teško balansirati s nesigurnim tržišnim vremenima, uvjetima na prostoru Hrvatske. U ovakvim trenucima mediji su ključ pomoći kod razmišljanja poduzetnika o odustanku. Dovoljno je da zadrže dignitet i izbjegavaju senzacionalizam. Ovakav pristup zamijene aktivnim sudjelovanjem u razvoju poduzetništva.
Kroz rad se prikazao način odrastanja i razmišljanja društva u Hrvatskoj te njegov stav prema poduzetničkom neuspjehu. Stigma je prisutna danas kao i prije deset godina, a jedan od razloga su analize društva kroz dimenzije kulture Nizozemca Geerta Hofstede-a koje prema zadnjih nekoliko istraživanja potvrđuju nepromijenjenost društva i stav i percepciju poduzetnika, mogućeg neuspjeha ali i uspjeha. Baš kao i u Sloveniji imamo slična kulturološka obilježja za razliku od istih u SAD-u. SAD je razvijena ekonomska sila u kojoj je neuspjeh, osim važnog fenomena u poduzetništvu, jedna faza sazrijevanja, učenja i odrastanja svakog poduzetnika čiji neuspjeh nema osuđivanje i razlog za odustajanje. Zapravo, ima potporu za novi početak.
Detaljnom analizom odabranih online medijskih članaka potvrđuje se kako hrvatsko društvo i dalje ima negativan stav prema ulasku u poduzetništvo koji je u velikoj mjeri popraćen strahom od neuspjeha i izrugivanju u društvu a i prozivanju kroz medije.
Sve navedeno potvrđuje kako u Hrvatskoj se ne prepoznaje velika i brza promjena stava o poduzetništvu, poduzetnicima i stvarnom ulasku u poduzetničke aktivnosti a razlog tome je što hrvatsko društvo preferira komforan način življenja i prihvaćanje sigurnih radnim mjesta i vremena za sebe. Takvim stavom lakše je promatrati i osuđivati drugačije od većine. |
| Sažetak (engleski) | Media refers to public information systems whose purpose is to inform, educate and entertain the environment in which they operate as well as society at large. Today, the media, at least one media platform, is an unimaginable daily export of information for everyone, and everything was favored by speed and high technological development. Such a rapid expansion of media on the market has commercialized them enough that their main activity has become advertising, and over time many advertisements and manipulations of readers have also increased. It is unquestionable the great influence and power on the individual as well as the society. The contents of most media are quite commercialized, and they can create an image of the world.
The development of the Croatian economy largely depends on the development of entrepreneurship, and the role and influence of the media on the topics of entrepreneurial activities is of great importance. Especially for the creation of a favorable entrepreneurial climate in Croatia. When starting an entrepreneurial venture, Croatian entrepreneurs have several problems, the most pronounced of which are bureaucracy, insufficient familiarity with the entry process, levies, support for beginners, advisory services that are difficult to balance with uncertain market times and conditions in Croatia. At times like this, the media is the key to helping entrepreneurs think about giving up. It is enough for them to maintain their dignity and avoid sensationalism. This approach has been replaced by active participation in the development of entrepreneurship.
Through the work, the way of growing up and thinking of society in Croatia and its attitude towards entrepreneurial failure were presented. Stigma is present today as it was ten years ago, and one of the reasons is the analysis of society through the dimensions of culture by the Dutchman Geert Hofstede, which, according to the last few studies, confirms the unchanged society and the attitude and perception of entrepreneurs, of possible failure as well as success. Just like in Slovenia, we have similar cultural characteristics, unlike the same ones in the USA. The USA is a developed economic power where failure, apart from being an important phenomenon in entrepreneurship, is a stage of maturation, learning and growth of every entrepreneur whose failure is not condemned and a reason to give up. In fact, it has support for a fresh start.
A detailed analysis of selected online media articles confirms that Croatian society still has a negative attitude towards entering entrepreneurship, which is largely accompanied by fear of failure and ridicule in society and name-calling through the media.
All the above confirms that in Croatia there is no recognition of a large and rapid change of attitude about entrepreneurship, entrepreneurs and actual entry into entrepreneurial activities, and the reason for this is that Croatian society prefers a comfortable way of life and acceptance of secure workplaces and time for themselves. With such an attitude, it is easier to observe and judge differently than the majority. |
