The Croatian capital market is becoming more dynamic and more attractive to both the professional and the general public. Therefore, one should open numerous and diverse issues when investing and trading on the stock exchange. One of the keys is definitely to get a real value of the observed asset or company. The question is whether the market price reflects the real value of the assets. Often times investors have a perception of the value of an asset in relation to its market value. However, we have witnessed that in today's conditions of the dynamic and often times speculative market, that can be a completely wrong estimation. Therefore, they developed valuation models that are based on financial fundamentals such as cash flows or earnings. In this paper, therefore, we will look at different methods that can give us the answers to these questions. The first part starts from a different understanding of the concept of value and the key components that affect the value of the company. The following is based on the theoretical basis for the application of static methods, multiples and the DCF method or methods based on accounting data, relative and intrinsic value of the company. The second part is a concrete example of Ericsson Nikola Tesla d.d. calculated value, using the above methods, followed by a detailed calculation and analysis of the resulting values. Great attention, however, is focused on the DCF method of valuation, which is also the most complex and of a primary importance to determine the real value of the analyzed company. Place of work includes an analysis of the results with comments and explanations related to the range of values of the assessed company, and decision on acceptance or rejection of the alternative hypothesis.