The subject of this paper is strategic analysis of Studio Iva. By conducting strategic analysis and study of business environment companies make decisions about the company and its operations. Every company needs to apply the appropriate strategy so that business can be profitable. In this paper is analyzed the business of tailor shop Studio Iva. Strategic analysis of the company showed that Studio Iva has modern equipment for work, quality and experienced personnel and that the management is motivated and capable of managing. In addition, as companies’s strenghts proved to be customer satisfaction, product quality, quality relationships with vendors and business success. Companies’ weaknesses refer to the small market share and the difficulty of entering the market. Business was stable in the past 13 years, except for a slight decline in the first half of 2016, which is not alarming, but it is explained as a consequence of growing competition in the market and the weakening of purchasing power of buyers, which are threats to the company. Opportunities of te company are posibility for advancement, expansion of product range and the possibility of entering the foreign market. Taking advantage of its strenghts and opportunities Studio Iva can neutralize their weaknesses and avoid threats on the market.