The issue of this research is the financing of small and medium-sized enterprises in crisis conditions. Unlike large companies, small and medium-sized enterprises face more obstacles when choosing funding, offering less favorable financing conditions. In this research, we have investigated how small and medium enterprises have profitable business in crisis years and what kind of financing is most acceptable to them. After the general definition of entrepreneurship, the main features of small and medium entrepreneurship in Europe and the main features of small and medium entrepreneurship in the Republic of Croatia are presented. After that, we defined the global economic crisis, its causes and development over time and the impact of the crisis on entrepreneurship in Croatia. Small and medium entrepreneurship financing strategies are also presented through loans from financial institutions as sources of SME financing in Croatia and loans and support from governments and specialized development institutions. Key parts of the research are business analysis SME and empirical research of the impact of the crisis on SME. In the concluding considerations, we have found that the main hypothesis set in the work, namely that small and medium-sized enterprises in crisis conditions are targeted by their own sources of funding, accepted as true.