Basic purpose of this Master Thesis is to indicate the possibilities and benefits of application of sensory marketing tools for the strategy of the tourist destination developement. Nowadays, when demand and supply on the market is getting bigger and bigger, the offer needs to be improved and adjusted to a demanding demand. For that reason is the term sensory marketing more and more involved in tourism sphere in order to diversify certain products and services from others and to become recognizable in the eyes of customers. With sense of smell, taste, eyesight, the buyer should be able to easily recognize the brand by some of its characteristics. That way a particular brand in the form of a product or service is carved in the memory of a potential customer who then prefers buying that brand in relation to another, for example travelling to a city based on sensory marketing rather than some other. Sensory marketing seeks to stimulate the connection between the customer and the brand. In other words, sensory marketing optimizes the impulsive behavior of the customer, stimulates interest and allows an emotional reaction to overcome rational behavior. Under the strategic management of the development of a tourist destination, we imply on choosing a suitable way which would ensure a competitive position on the tourist market for a tourist destination in the long run, as well as an action plan based on existing conditions in the environment, with the aim of adapting to market conditions and achieving business goals. Tourist destination brand has different roles, the role of the communicator, the role of the perceptive identity and the role of the value enhancer. Sensory marketing tools need to create a unique brand of tourist destination. Empirical research is based on questionnaire designed for visitors in Makarska. The questionnaire examined the visitor's awareness of the concept of sensory marketing and its tools and the benefit of its applicability in the strategy of developing Makarska as a tourist destination. With the analysis of received answers, it can be concluded that most respondents are familiar with the concept of sensory marketing and the majority of respondents consider that all of the sensory marketing tools are equally important in the development of the destination, furthermore, the respondents opinion is that with application of sensory marketing tools Makarska can enrich its tourist offer, lower seasonality and distinguish itself as a competitive destination on market. In other words, most of the respondents consider that it is necesary to apply sensory marketing tools in the strategy of developement of Makarska.