The paper consists of seven chapters and begins with an introduction which elaborates the problem and subject and set up hypothesis. It is described the purpose of the work apropos the objectives and contribution to the work and the methods to attain these objectives and contribute to achieve. The next few chapters refers to the theoretical research that is the basis of empirical research. There is talk of destination management, which is crucial to the development of each destination. The basic concepts destinations and destination management, shows that the destination is structured in terms of management and organization, and points to the importance of quality marketing. In conclusion of this subsection it's presented the competitiveness of tourist destination that combines the previously processed terms, but was warned and the protection of nature to which tourism affects positively and negatively. Information technology and its importance in business generally and in the tourism sector are presented in the next section on which supplements section on multimedia, the importance of multimedia and social media in tourism. Outlines the benefits of using social networks, which are now seen as necessary for business success, as they do only a few years ago were positive additions to the business. Krka National Park as one of the leaders of tourism in central Dalmatia, with the potential to be that at the state level, is described in chapter five. Chapter covers the history of the national park, the natural values that are the main motive for tourists to this destination, attractions that complement the tourist offer, with the potential to become the main motive for a particular 71 segment of tourists. The chapter is finished with meaning that Krka has in the development of one of the poorest parts of Croatia and contribution to Croatian tourism. The sixth chapter is the empirical character and obuvac depth interviews with representatives of the Department of Public Relations of National Park Krka on the topic of multimedia in the park, exploring multimedia content of park on spot, web site of the park, benchmarking websites of national parks Plitvice Lakes and the Great Smoky Mountains. In the end the author has given a proposal for the improvement of multimedia in the park. The work was completed last chapter. The above is a reference used when creating the work, and abstract in Croatian and English language.