The existence of a variety of online information formats (audio, video, graphic and text format) has a significant influence on the intention to use online information. According to personal preferences for the use of information, different forms of information have different – greater or lesser impact on consumers. Since tourism services can't be experienced before purchase, visual information in the form of photographs and videos or as a supplement to textual information provides consumers with a better estimate of services such as tourism. By analyzing motivations for traveling, one can discover the way people set the criteria for their choice of destination and how these criteria affect the ultimate choice. The goal is to determine whether there is a significant difference in preferences in the use of information formats during the destination choice in relation to motivation. Additionally, the goal is to determine whether there are differences in preferences for formats before traveling when collecting information and after traveling when posting content about destination. The first part of the paper contains a literature review of the reasons for different impacts of different information formats; motivational stages for traveling; information sources on the Internet and motivations for sharing content about tourism experience. After the literature review, an analysis of the questionnaire data was done. The data showed that there is no statistically significant difference in the use of information formats during the choice of destination in relation to motivation. In addition, it was concluded that users do not have the same preference in using formats before and after travel.