Entrepreneurship is the activity of an individual to realize an entrepreneurial venture with the investment of capital, with the aim of making a profit. The period from the creation of the idea to the realization of the entrepreneurial venture is not at all simple, and the work, effort, sacrifice of the entrepreneur can be crucial for the realization of the venture. An entrepreneur is a person who tries to turn his ideas into reality, and aims to make a profit with a new business venture. In order to realize the idea as well as possible, a quality business plan is needed. The business plan explores and analyzes the elements for the successful implementation of an entrepreneurial venture. The plan defines the business objectives of the company and shows the methods in which these goals can be achieved. The purpose of the business plan is to show the company the direction of action and execution of planned strategies. This paper presents a business plan for Car Salon "AutoMax". The financial data from the business plan show the realization of profit in the first five years of operation. The idea came from a love of cars and a desire to find the right car for every customer. In addition to the offer of cars, we also bring innovations to the market in the way of finding a car, more precisely, it is put to the customer's choice and a car is purchased according to his wishes. The desire of the company is to break through to the very top of the market competition with innovative approaches, quality offer and service staff and take over the largest possible market share and profit.