Tourism, as one of the most dynamic phenomena today, is constantly faced with changes in its management. The increase in tourism demand, made by modern tourists, has lead to the development of various selective forms of tourism. What characterizes them is the focus placed on the individual, and the creation of new content, i.e. authentic experiences. Such an experience can be provided by creative tourism, which encourages the development of creativity through the active participation of visitors in activities specific to the place of travel, as well as enabling the development of each destination in its own unique way. The Split-Dalmatia County with its numerous cultural resources has all the requirements for the development of this selective form of tourism. Therefore, the aim of this paper was to determine if there are opportunities for the development of creative tourism as a special form of tourist offer in Split-Dalmatia County from the perspective of local residents and foreign visitors. The results of the empirical research showed that the local population perceives the effects of creative tourism as positive, and consequently they give their full support to its 98 development, additionally, it has been established that foreign visitors take interest in creative activities. Therefore, it can be concluded that creative tourism really has the potential for development as a separate form of tourism in the area of Split-Dalmatia County.