This paper considers the fundamental conceptual determinants of tourism, digital channels of communication and consumer/tourist behavior. The research deals with the impact of digital communication channels on tourists' intention to visit a destination. Electronic word-of-mouth communication is achieved through digital platforms such as social networks, websites, forums, blogs and other. A participant in this type of communication can be anyone who has an interest in sharing or acquiring information that can help them form an intention, attitude or decision to consume a certain product or service. The specific topic of the paper is aimed at understanding the influence of electronic communication on the intention to consume a tourist product, that is, the influence on the intention to visit a destination. The recipient processes and determines the importance of the information, its quality, comprehensiveness and credibility, as well as the reliability of the information source. Recipient of the information can form an intention to consume a certain product/visit a destination. The characteristics of information and the process of perception depend on the type of communication in which the recipient participates. In the empirical part of the paper, the influence of digital communication channels on the intention of tourists to visit the destination was determined on a sample of 80 respondents. Electronic word-of-mouth communication through digital communication channels was specifically observed via 3 platforms on which it appears, namely social networks, websites with consumer/tourist reviews and forums, and was compared with traditional word-of-mouth communication.