Carnival in Rio de Janeiro is one of the most famous cultural events in the world, which aims to present the diversity and richness of Brazilian culture through dance and music. As a Hallmark manifestation, its attractiveness attracts a large number of visitors, and at the same time results in an economic, social and environmental impact on the destination. Each of them has a different scope which, depending on the weight, can be tangible or intangible. The most pronounced are the economic consequences, highlighting the positive sides of which provides justification for the additional deterioration of the ecological and social situation. Although the poorest sections of society make the biggest contribution, they are the ones who bear the brunt of the negative aspects of holding the event. Rio de Janeiro has been facing a whole series of problems for a long time, which become even more pronounced under the pressure of a large number of visitors. It is precisely for this reason that there is a need for sustainable management, which is to maximize the positive and minimize the negative. Management itself is a complex process that requires a detailed and serious approach to the problem, reconciling different interest groups so that the consequences are not borne by any of the participants. Therefore, it is necessary to include all stakeholders and professions in the entire process in order to arrive at optimal solutions that will contribute to a better economy, environment and community in the long term.