In this paper is shown affordable tourism in the city of Split. The supply and demand of affordable tourism in Croatia and the development strategy are presented. Through the analysis of the current state of accessibility, information was obtained about the accessibility of transport infrastructure, cultural and natural heritage, and accommodation facilities in the city of Split. With an insight into the current situation, a SWOT analysis was made that showed all the strengths, weaknesses, opportunities and threats for the development of accessible tourism in Split. Above all, Split has a rich cultural heritage that is recognized in the world, and every year it records an increasing number of foreign tourist arrivals. From the aspect of accessibility for people with disabilities, numerous obstacles can be observed. There is a large number of buildings and public areas that are not accessible to the features of reduced mobility, which represents the biggest weakness in attracting users of accessible tourism. In addition, there is great competition in this type of tourism, namely European cities that have an extremely large number of facilities and offers for tourists with disabilities and accessible infrastructure. Such destinations are involved in the construction of ramps, accessible paths, facilities equipped with facilities for disabled people and other facilities in order to provide equal conditions for disabled people.