This paper explores the topic of sustainable development of cultural tourism, which presents a significant challenge for the tourism industry and society as a whole. The paper highlights the importance of sustainable development principles in managing the growth of cultural tourism in destinations. It emphasizes the significance of responsible approaches to cultural heritage valorization and the role of the local community and cultural identity in tourism development. The paper provides an overview of the concept of cultural heritage, its definition, and categories, as well as its importance for tourism. It argues that cultural heritage is a key resource in the development of cultural tourism. However, it is essential to note that the preservation of cultural heritage should not be an isolated goal but should be aligned with the principles of sustainable development. The paper discusses successful initiatives in sustainable cultural tourism, which provide inspiration and examples of good practice. Such initiatives include actively involving the local community in tourism management, promoting authentic cultural experiences, supporting local artisans and producers, and preserving the natural environment. The paper also highlights the challenges of sustainable approaches to managing the development of cultural tourism, including excessive resource consumption, pollution, and degradation of natural areas. Therefore, it is crucial to promote responsible tourist behavior, encourage ecologically conscious practices in the tourism sector, and support projects for the protection of the natural environment. In conclusion, sustainable development of cultural tourism requires a comprehensive approach that involves collaboration among all stakeholders, from tourism organizations and local authorities to the local community and tourists. Only through such collaboration can we ensure that cultural tourism is sustainable, provides authentic experiences, and contributes to economic development as well as cultural heritage preservation.