The topic of this paper is the role of digital media in the promotion of a destination with the example of the city of Korčula. Modern society and technologies have led to the need to create a new form of promotion and marketing activities of tourist destinations. A key element of the promotional strategy is positioning in the media and on social networks as a form of increasing awareness of a particular brand. The main goal of this work is to point out the importance and contribution of digital media in the promotion of a certain tourist destination. The paper presents a detailed account of the importance of different forms of media, the benefits that each provides separately, and ways in which they can be used in promotion. Also, the advantages and disadvantages are highlighted, certain solutions are offered for a large number of marketing problems that today's market encounters, and possible ways of creating new forms of promotion strategies are listed, using the example of the city of Korčula. The paper comes to the conclusion that it is necessary to know the destination well in order to be able to manage it in a quality way. It is necessary to constantly monitor its condition and development, because the change of any constituent element affects the entire system. Nowadays, the needs of tourists are constantly changing, and there is a necessity to monitor them in order to know how to adapt the tourist product. The paper lists the digital media that the city of Korčula uses for promotional purposes and analyzes the website of the city's Tourist Board. It is concluded that the city uses several different media channels, which is a positive point in advertising, but it is necessary to continue investing in promotion in order to survive in the global market.