The introduction of the euro as a single currency can have different economic and social implications for a region such as the Split-Dalmatia County. The introduction of the euro in Split-Dalmatia County marks a significant transition for its economic environment. This final paper examines the impact of the introduction of the euro on the tourism sector and aspects of the tourist offer in the city of Split, through an analysis of the literature used, indicators of tourism trends and professional opinions of entrepreneurs collected through a short interview. The final paper analyzes the economic (Trade and Tourism, Inflation and Price Stability, Investments and Foreign Direct Investment (FDI)), social (Consumer Perception, Financial Literacy, Psychological and Cultural Impact) effects of the Euro, as well as challenges and considerations (Currency Conversion Costs, Exchange Rate Mitigating risk, Public communication and education) that affect tourism in the city of Split. The final paper describes a set of different aspects of the impact of the introduction of the euro on the tourist offer in the city of Split. The potential impacts of familiarity with the currency, exchange rate stability, easier price comparison, and regional travel opportunities are analyzed through a short interview of the opinions of entrepreneurs in the tourism sector on the introduction of the euro and on the impact of the integration of the euro on tourism supply and demand.