Marketing activities have a key role in the development of tourism. Hospitality is a part of economic activities in tourism and the hotel is the carrier of tourist supply. Providing hotel services aims to satisfy the needs of guests. This is best achieved by using a more complex range of marketing concepts. Hotel Services as tourism products are different from other products by specific characteristics and complex structure. Product creation and development is very important for the company’s operations. If the product passes all stages successfully, then the success itself is almost certain. Pricing is part of the marketing mix, which must be in accordance with the quality of the product. The success of marketing activities on the external market is very dependent on the success of marketing on the internal market. Internal marketing refers to all employees in the company including management and its task is for everyone to accept and embrace the proper marketing principles. Advancement of technology has highly improved and facilitated the management of promotional mix of the hotel. The digital age brings new marketing strategies, due to them there is a radical transformation of hotel facilities. With the introduction of e-marketing, conducting business has become quicker and easier while potential customers obtain information more quickly and efficiently. Hotel facilities should constantly communicate with their clients and thereby use more types of promotional methods. In order to achieve successful marketing communication the following decision must be made: the determination of the target audience and the budget calculations, the message and choice of media and finally the assessment of the impact of advertising. Another important marketing tool is promotion, which aims to achieve positive publicity and create the image of the hotel. Publicity is an unpaid form of promotion and it can be positive or negative.