prikaz prve stranice dokumenta Small hotels' web site performance in transition countries: survey results from Croatia
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Small hotels' web site performance in transition countries: survey results from Croatia
Global Business & Economics Anthology, 2 (2012); 247-258. urn:nbn:hr:124:414588
Garbin Praničević, Daniela; Pranić, Ljudevit; Arnerić, Josip

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Garbin Praničević, D., Pranić, Lj. i Arnerić, J. (2012). Small hotels' web site performance in transition countries: survey results from Croatia. Global Business & Economics Anthology, 2., 247-258. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:124:414588

Garbin Praničević, Daniela, et al. "Small hotels' web site performance in transition countries: survey results from Croatia." Global Business & Economics Anthology, vol. 2, 2012, str. 247-258. https://urn.nsk.hr/urn:nbn:hr:124:414588

Garbin Praničević, Daniela, Ljudevit Pranić i Josip Arnerić. "Small hotels' web site performance in transition countries: survey results from Croatia." Global Business & Economics Anthology 2 (2012): 247-258. https://urn.nsk.hr/urn:nbn:hr:124:414588

Garbin Praničević, D., Pranić, Lj. i Arnerić, J. (2012) 'Small hotels' web site performance in transition countries: survey results from Croatia', Global Business & Economics Anthology, 2, str. 247-258. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:124:414588 (Datum pristupa: 30.11.2024.)

Garbin Praničević D, Pranić Lj, Arnerić J. Small hotels' web site performance in transition countries: survey results from Croatia. Global Business & Economics Anthology [Internet]. 2012. [pristupljeno 30.11.2024.];2:247-258. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:414588

D. Garbin Praničević, Lj. Pranić i J. Arnerić, "Small hotels' web site performance in transition countries: survey results from Croatia", Global Business & Economics Anthology, vol. 2, str. 247-258, 2012. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:414588. [Citirano: 30.11.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:124:414588
Podaci o radu
Naslov (engleski)Small hotels' web site performance in transition countries: survey results from Croatia
AutorDaniela Garbin Praničević
AutorLjudevit Pranić
AutorJosip Arnerić
Autorova ustanovaSveučilište u Splitu
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak (engleski)
While research on hotel website appraisal is evolving, there are still gaps in the available research. To help fill these gaps, this research evaluated the websites of Croatia's small hotels from the perspectives of userfriendliness, site attractiveness, marketing effectiveness, and F&B informativeness. Additional analyses were performed to examine the potential differences in website performance between small hotels in regards to quality rating and location. A team of 30 trained evaluators assessed the websites of a stratified random sample of 72 small hotels using the updated balanced scorecard (BSC) approach. Although an overwhelming majority of small hoteliers recognize the importance of online presence, most are not effectively using websites from the user-friendliness, marketing effectiveness, and F&B informativeness perspectives. It was further revealed that hotel location is significant in explaining differences in site F&B informativeness. Study ends with a discussion of conclusions and implications for small hotel operators and academic researchers.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaGlobal Business & Economics Anthology
Brojčani podacivol. 2, str. 247-258
p-ISSN1553-1392
URN:NBNurn:nbn:hr:124:414588
Datum objave publikacije2012
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-07-17 21:54:24