Market risk represents the change in value of the company's assets and investment portfolio due to volatility in prices of products, financial instruments and foreign currency within a certain time period. Quality risk management is carried out in an integrated approach, and taking into account all the risks and their interconnection. Different foreign studies and studies conducted in Croatia have shown that risk management brings many advantages to the company, because of the reduction of risk exposure and prediction of market price movements. Finally, it allows the control of revenues and market position. Empirical research was conducted on Croatian non-financial companies, because financial institutions have to implement risk management due to legal obligation. We examined how the specific features of businesses and characteristics of manager influence the decision of implementation of market risk management, and finally how risk management affects the level and stability of income. The study is based on the sample of 92 companies. Service sector companies, limited liability companies and domestic private companies dominated among the companies in the sample. Due to the geographic affiliation, sample is dominated by companies with headquarters in Zagreb. It is proved that the legal form of ownership, size of business age of entry into the market, participation in international markets, gender and years of experience of managers influence the decision on the management of market risks. Also, those companies that follow the practice of market risk management realize the growth and stability of revenues compared to those companies that do not apply this practice.