Action Strategy is the basis for reaching the purpose of existence of the company. The quality of strategic planning depends on the integration of business functions and communication on all levels of management. The quality of strategic action depends on development of the logistics system that is designed to ensure the collection and processing of key information and data for decision-making. For implementing the strategic decisions it is important to understanding both internal and external environment of the company, because these two dimensions emerge strengths, weaknesses and opportunities and threats for the company. Continuous monitoring of changes in the external environment increases the company's readiness and reaction speed in response to changes in the environment. The external environment, the company should be adjusted because of its elements can not be changed, while the internal can be adjusted depending on the goals and needs. Action Strategy of Anda company was the focus of work in order to investigate the theoretical knowledge of the organization's strategic business in practice. Business Analysis and Strategy showed that Anda is the leader on the local market, Split. That position is based on precisely defined locations and brands they sell, sam eas specialized promotions out for the brand Ray Ban. Market environment is monitored thanks to marketing and management tools in assessing the situation and trends in the environment. The main generators of information are the Internet network by way Facebook, the official website and other portals. Future strategic objectives of Anda are spreading in the market of Dalmatia and expand the assortment of accessories. Given the strength of strategies that have been used so far and on the development of decision support systems it can be concluded that the future business is perspective.