Today it has become obvious that social media is inevitable, especially in the industrial sector as tourism. Social media is for travelers become the most important “tool“ for finding the ideal destination. Inspiration can be found on Instagram, quality check on Twitter, share photos from trip on Facebook. Social media is known as a valuable marketing tool. It is noticable that they offer significant advantages over tradicional methods of communication, such as reduced costs of information exchange, increased speed of finding information about destination, and greater flexibility to use marketing mix. A component of the marketing mix who have the fastes turns as a result of social media is promotion. The lack of social networks is the loss of privacy, and therefore saftey. In order to prevent that, it is necessary to pay attention to the disclosure of all information and kept in secret their passwords. Through social networks visitors of tourist destinations share their status in which describe their fellings about destination, as well as images and video, thus promoting a particular destination and create an image of it. In this paper we show the Imotski and work action of Tourist Board Imotski through social media in the service of promoting this destination. Then, the characteristics of which the city draws visitors and statistics on the growing demand for three years. In the tourist promotion of Imotski they invests a large portion of income through which promotes tourism facilities and creating and identity of the city.