In order to meet the needs of different stakeholders in the market they must be well acquainted with and create a better offer than the competition. In order to successfully execute the defined marketing strategy it is necessary to plan, implement and control. Each organization has certain resources and has a goal of developing a strategy that will allow the best results, while paying attention to changes in the market. Marketing strategy is also defined by a marketing plan. Good plan is made after to the analysis of the internal and external environment. Marketing plan defines the organization's goals and how they will be achieved, the way that they’re going to win the market and develop a marketing mix that will then be positioned in the market. Positioning of a product allows him to be put in a clear picture over the competition. Strategic planning is there to ensure that organization realizes it’s goals. The very future of any organization is based on the objectives and its mission and vision that defines them. This business case presents marketing plan for the establishment of DES, which very purpose is not only to maximize profit, but also the public interest. DES achieves its mission work on the basis of certain standards with the support of users, donors and the public.