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master's thesis
STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA
Diplomski rad
2017. urn:nbn:hr:124:671434
Medini, Frane
University of Split
Faculty of economics Split

Cite this document

Medini, F. (2017). STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:671434

Medini, Frane. "STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:671434

Medini, Frane. "STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:671434

Medini, F. (2017). 'STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:671434

Medini F. STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:124:671434

F. Medini, "STRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:671434

Metadata
TitleSTRATEGIJA RAZVOJA TURIZMA GRADA ŠIBENIKA : Diplomski rad
AuthorFrane Medini
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovog diplomskog rada je strategija razvoja turizma grada Šibenika. U ovom radu se istraţilo koliko dobro se grad Šibenik brendirao kao destinacija za kulturni turizam, te koliko uspješno ili neuspješno se revitalizirala stara gradska jezgra sukladno razvoju turizma. Grad Šibenik sa svojom bogatom poviješću i kulturnom baštinom, kao i izvorima sredstava iz EU fondova za obnovu i revitalizaciju gradskih znamenitosti ima sve predispozicije za daljnji razvoj ne samo kulturnog turizma, već i drugih oblika turizma kao što je cikloturizam, gastro turizam, te manifestacijski turizam. Na ruku Šibenika ide loša sigurnosna situacija u ostalim mediteranskim zemljama, što je takoĊer izvrsna prilika za privući nove goste, zadrţati ih i navesti na povratak. MeĊu izazove na koje šibenski turizam treba dati odgovor su naĉini produljenja sezone, ulaganja u smještajne kapacitete, a kao najvaţniji izazov valja istaknuti stvaranje strateške vizije.
Abstract (english)
The subject of this diploma thesis is strategy of tourism development of the city of Šibenik. This thesis explores how well the city of Šibenik has been branded as a destination for cultural tourism, and how succesful or not succesfull old city center is revitalized, due to tourism development. City of Šibenik with its rich history and culture, and with EU fonds for reconstruction and revitalization has all prerequisites for further development not only of cultural tourism but also of other forms of tourism such as cyclotourism, gastronomic tourism and manifestation tourism. Bad security situation in other Mediterranean countries goes in favor of Šibenik, which is a great opportunity to attract new visitors, keep them and convince them to come back. Among the challenges that Šibenik tourism should answer are the ways of extending the season, investment in accommodation capacities, and as the most important challenge to point out is creation of the strategic vision.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:671434
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-12 13:07:06