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master's thesis
UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O.
Diplomski rad
2017. urn:nbn:hr:124:450453
Artuković, Lea
University of Split
Faculty of economics Split

Cite this document

Artuković, L. (2017). UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:450453

Artuković, Lea. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:450453

Artuković, Lea. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:450453

Artuković, L. (2017). 'UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 04 October 2023, https://urn.nsk.hr/urn:nbn:hr:124:450453

Artuković L. UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2023 October 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:450453

L. Artuković, "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:450453

Metadata
TitleUTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA TROMONT D.O.O. : Diplomski rad
AuthorLea Artuković
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje je odgovor na sve brže promjene i zahtjeve društva za održivim rastom, ali i novom ulogom ekonomije kojoj je zadaća smanjenje društvenih razlika, siromaštva, gladi, nerazvijenosti, dostupnosti tehnološkog napretka, socijalne skrbi i sl. Na svakom je subjektu pa i pojedincu da djeluje prema načelima DOP koncepta. Doprinos društvu ima sinergijske efekte za svakog dionika sustava. Poduzeća nastoje razviti konkurentske prednosti i diferencirati se upravo kroz djelovanje prema DOP načelima. Poduzeća koja djeluju po načelima DOP-a konkurentnija su, te imaju stabilniji rast. Briga za okoliš jedna je od najistaknutijih dimenzija DOP djelovanja u praksi poduzeća. DOP ima mnogo dimenzija kroz koja poduzeća nastoje doprinijeti zajednici od kojih su uz okoliš, briga za zaposlene, partnere i društvo kroz donacije, te projekte od koristi za zajednicu. DOP koncept novi je način integrirane komunikacije poduzeća prema okolini koji postaje sastavni dio njegovih vrijednosti. Analiza primjene DOP-a u praksi na primjeru poduzeća Tromont d.o.o. ukazala je na povećanje konkurentnosti uslijed primjene DOP koncepta, te razvijenost svijesti o značenju, ulozi, te efektima DOP-a bez obzira na staž i položaj u poduzeću.
Abstract (english)
Socially responsible business is the answer to the changes and demands of the society for sustainable growth, but also for the new role of the economy, whose task is to reduce social differences, poverty, hunger, underdevelopment, technological advancement, social welfare, and so on. Everyone needs to act according to the principles of the DOP concept. The contribution to society has synergistic effects for each member of society. Companies seek to develop competitive advantages and differentiate themselves precisely through acting according to DOP principles. Companies operating under CSR principles are more competitive and have stable growth. Environmental care is one of the most prominent dimensions of the DOP's work in practice. DOP has many dimensions through which companies strive to contribute to the community, including the environment, care for employees, partners and society through donations and projects of benefit to the community. The DOP concept is a new way of integrating enterprise communication towards an environment that becomes an integral part of its value. Analysis of CSR implementation in practice on the example of Tromont pointed to increased competitiveness due to the application of the DOP concept and the development of awareness of the significance, role and the effects of CSR regardless of the time and position of the employees in the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:450453
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-12 13:16:31