Master thesis consists of a theoretical and empirical part. The theoretical part of the thesis shows the gambling industry as a complex phenomenon whose base is in the very nature of man's needs. Namely, gambling as a way of spending free time has been following a man since the past. Due to the long history of gambling industry development, this phenomenon has been studied from the point of view of philosophy, sociology and psychology. Also, the theoretical part of the thesis presents the repercussions of the gambling industry in tourist destinations that base its tourist offer largely on the development of this specific branch of industry. From the theoretical point of view, all the positive and negative repercussions of the gambling industry have been dealt with on the economy and society of tourist destination. Further, the research on the collected scientific theory was conducted in the area of the Republic of Croatia, which enabled the adoption of indicative conclusions on the repercussions of the gambling industry on the image of the Republic of Croatia as a tourist destination. Based on the findings, a conclusion was reached on confirming the underlying research question, that is, in most respondents, the gambling industry contributes to the attractiveness of the destination image and to the increase of tourist revenues. However, the conclusions solely determined by this research are not sufficient to make strategic marketing decisions in the territory of the Republic of Croatia. A much larger number of similar researches and researches with much wider volume are needed when deciding on the potential development of gambling tourism in the Republic of Croatia. Based on the research conducted in the thesis, possibilities, limitations and guidelines for potential further development of gambling in the Republic of Croatia are presented. At the end of the thesis, the importance of adapting to contemporary trends and the needs of modern tourists on the high-competitive tourism market was emphasized.