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master's thesis
UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA
Diplomski rad
2018. urn:nbn:hr:124:423078
Gančević, Igor
University of Split
Faculty of economics Split

Cite this document

Gančević, I. (2018). UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:423078

Gančević, Igor. "UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:423078

Gančević, Igor. "UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:423078

Gančević, I. (2018). 'UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 26 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:423078

Gančević I. UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 February 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:423078

I. Gančević, "UNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:423078

Metadata
TitleUNAPREĐENJE PONUDE NAUTIČKOG TURIZMA KREIRANJEM INTEGRIRANOG TURISTIČKOG PROIZVODA : Diplomski rad
AuthorIgor Gančević
MentorSrećko Favro (mentor)
MBZ: 304946
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Glavni cilj ovog istraživanja bio je ispitati problematiku nedostatka ponude dodatnih sadržaja namjenjenih nautičarima te je unaprijediti integriranjem elemenata drugih komplementarnih oblika turizma u nautički proizvod. U prvom dijelu rada predstavljeni su problem i predmet istraživanja, postavljene su istraživačke hipoteze, ciljevi i doprinos rada. Teorijski je analiziran nautički turizam, njegov razvoj kroz povijest, te uloga i značaj u Hrvatskoj, a dodatno su definirani najaktualniji trendovi potražnje. Nadalje je razrađena konkurentska pozicija i kvalitativna analiza stanja hrvatskog nautičkog turizma. Od tri pojavna oblika, najveća pažnja se posvetila charter obliku nautičkog turizma, u sklopu kojeg se teorijski razradio i kreirao integrirani kulturno-nautički proizvod. U empirijskom dijelu rada sastavljena su 2 anketna upitnika koje su ispunjavali poslovni dionici nautičkog turizma i nautičari koji su plovili Jadranom. Rezultati istraživanja putem anketnog upitnika obrađeni su u statističkom programu SPSS. U skladu s rezultatima istraživanja prihvatile su se sve tri pomoćne hipoteze i glavna hipoteza što znači da bi kreiranje integriranog kulturno-nautičkog proizvoda kao dijela ponude nautičkog turizma povećalo zadovoljstvo nautičara koji plove hrvatskim Jadranom.
Abstract (english)
The main objective of this study was to examine the problem of lack of additional contents for tourists and to improve it by integrating elements of other complementary forms of tourism into a nautical product. The first part of the paper presents the problem and the subject of the research, research hypotheses, goals and contribution of work have been set. Theoretically, nautical tourism, its development through history, role and importance in Croatia have been analyzed, and the most recent demand trends have been defined. Furthermore, a competitive position and a qualitative analysis of the state of Croatian nautical tourism were elaborated. Of the three types of nautical tourism, the greatest attention was paid to the charter type of nautical tourism, in which part was theoretically elaborated and created an integrated cultural-nautical product. In the empirical part of the paper two survey questionnaires were compiled by the business sector of nautical tourism and the tourists who sailed the Croatian part of Adriatic . The results of the research through the questionnaire were processed in the SPSS statistical program. According to the results of the research all three auxiliary hypotheses and main hypothesis were accepted, which means that the creation of an integrated nautical-cultural product as part of the nautical tourism offer would increased the satisfaction of tourists sailing on Croatian Adriatic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:423078
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-20 14:39:30