The main objective of this study was to examine the problem of lack of additional contents for tourists and to improve it by integrating elements of other complementary forms of tourism into a nautical product. The first part of the paper presents the problem and the subject of the research, research hypotheses, goals and contribution of work have been set. Theoretically, nautical tourism, its development through history, role and importance in Croatia have been analyzed, and the most recent demand trends have been defined. Furthermore, a competitive position and a qualitative analysis of the state of Croatian nautical tourism were elaborated. Of the three types of nautical tourism, the greatest attention was paid to the charter type of nautical tourism, in which part was theoretically elaborated and created an integrated cultural-nautical product. In the empirical part of the paper two survey questionnaires were compiled by the business sector of nautical tourism and the tourists who sailed the Croatian part of Adriatic . The results of the research through the questionnaire were processed in the SPSS statistical program. According to the results of the research all three auxiliary hypotheses and main hypothesis were accepted, which means that the creation of an integrated nautical-cultural product as part of the nautical tourism offer would increased the satisfaction of tourists sailing on Croatian Adriatic.