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undergraduate thesis
STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA
Završni rad
2018. urn:nbn:hr:124:783207
Katić, Ana
University of Split
Faculty of economics Split

Cite this document

Katić, A. (2018). STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:783207

Katić, Ana. "STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:783207

Katić, Ana. "STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:783207

Katić, A. (2018). 'STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 11 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:783207

Katić A. STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:124:783207

A. Katić, "STRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:783207

Metadata
TitleSTRATEGIJA POZICIONIRANJA NA TRŽIŠTU MEDA : Završni rad
AuthorAna Katić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se analizira važnost pozicioniranja proizvoda i njegove strategije. Istraživanje pozicioniranja proizvoda ima dva cilja: utvrđivanje položaja nekog proizvoda u odnosu na konkurenciju i provjera podudarnosti opažanja potrošača i strateškog plana tvrtke. Pčelarstvo u Hrvatskoj je neodvojiv dio poljoprivrede - strateške djelatnosti koja svojom gospodarskom, ekološkom i socijalnom ulogom pridonosi održivom razvoju. Tržište meda je dinamično te su tvrtke prinuđene stimulirati svoje kupce na različite načine. Kako bi bile konkurentne, tvrtke trebaju pružiti proizvod u skladu s potrebama i stavovima kupaca.
Abstract (english)
The paper analyzes the importance of product positioning and its strategies. The review of product positioning has two goals: to determine the position of a product in relation to competition and to measure the compatibility between consumer perception and a strategic plan of a company. Beekeeping in Croatia is an inseparable part of agriculture – the strategic activity that contributes to sustainable development in its economic, ecologic and social role. The honey market is dynamic, and companies are forced to stimulate their consumers in different ways. To be competitive, they have to provide a product according to consumer needs and opinions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:783207
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-28 10:30:22