An increasing number of companies and other organizations want their business to be sustainable. In addition, there is a growing expectation that long-term profitability should be aligned with social justice and environmental protection. These expectations are becoming even stronger as investors, customers and other stakeholders in these companies and other organizations recognize the need for a full turnaround of a sustainable economy. Reporting on sustainability helps organizations set goals, measure impact, and introduce change to increase business sustainability. The Sustainability Report provides information on the organization's impacts - whether they are positive or negative - about the environment, society and the economy. In this way reporting on sustainability turns abstract issues into understandable and concrete, helping to understand and manage the effects of sustainability development on the organization's business and strategy. The aim of this work and analysis is to show how Ikea works in the framework of the implementation of sustainable development, which are the advantages and benefits of introducing such policies into practice and what results they have achieved. It is evident that the leadership of the Ikea Group recognized these benefits and that they in an extraordinary way try to expand the scope of work on a daily basis. There is still a trend in Croatia where the main goal of earning, without thinking of the consequences for younger generations, Ikea is trying to lower the limit. Their work is completely subordinated to young people and children.