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undergraduate thesis
LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA
Završni rad
2018. urn:nbn:hr:124:507192
Franulović-Trenta, Morana
University of Split
Faculty of economics Split

Cite this document

Franulović Trenta, M. (2018). LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:507192

Franulović Trenta, Morana. "LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:507192

Franulović Trenta, Morana. "LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:507192

Franulović Trenta, M. (2018). 'LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 06 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:507192

Franulović Trenta M. LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 February 06] Available at: https://urn.nsk.hr/urn:nbn:hr:124:507192

M. Franulović Trenta, "LOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:507192

Metadata
TitleLOJALNOST I ZADOVOLJSTVO KRAJNJIH POTROŠAČA PODRAVKINIH PROIZVODA : Završni rad
AuthorMorana Franulović-Trenta
MentorDario Miočević (mentor)
MBZ: 393590
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje potrošača i njihov stav prema kupnji posljednjih godina imaju veliku ulogu u kupoprodajnom procesu, a razlozi za kupnju mogu biti različiti i razlikuju se od osobe do osobe. S obzirom da je gotovo svaka osoba na svijetu barem u jednom trenutku svoga života bila potrošač, tako su stvorena i različita tržišta kako bi zadovoljila raznolike potrebe različitih potrošača. Zadovoljstvo potrošača kupljenim veoma je važno jer pokazuje njegov stav prema određenom proizvodu ili usluzi, stoga se ono redovito mjeri. Zadovoljan kupac ponovno se vraća u istu prodavaonicu ili kupuje isti proizvod iznova, te time pokazuje svoju lojalnost prema kupljenom proizvodu ili usluzi i nastavlja ga koristiti i u budućnosti, kao i davati preporuke poznanicima, čime se širi tržište i stvara pozitivno kupovno okruženje.
Abstract (english)
Consumer's behavior and their attitude towards shopping recently have a major role in the buying process, and the reasons for the purchase may be different and individual. Considering that almost every person in the world at least once was a consumer, different markets were created to meet the diverse needs of different consumers. Consumer’s sattisfaction is very important because it shows his attitude towards cetrain product or service, so it must be measured regularly. Customer that is sattisfied returns to the same store or buys the same product again, showing his loyalty to the purchased product or service and continues to use it in the future, and also he is sharing recommendations to his friends and family, expanding the market and creating a positive purchasing environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:507192
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-08 09:29:17