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undergraduate thesis
UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI
Završni rad
2019. urn:nbn:hr:124:433937
Jurišić, Paula
University of Split
Faculty of economics Split

Cite this document

Jurišić, P. (2019). UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:433937

Jurišić, Paula. "UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:433937

Jurišić, Paula. "UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:433937

Jurišić, P. (2019). 'UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:433937

Jurišić P. UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:124:433937

P. Jurišić, "UTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:433937

Metadata
TitleUTJECAJ DRUŠTVENIH MREŽA NA DONOŠENJE ODLUKE O KUPNJI : Završni rad
AuthorPaula Jurišić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Glavni cilj rada je istražiti značenje društvenih mreža za gospodarske subjekte i pojasniti na koje načine mogu pojedinca potaknuti na kupnju. Potrošač je u središtu poslovanja svakog gospodarskog subjekta i marketinški stručnjaci moraju konstanto istraživati tržište i posvećivati pažnju njihovim promjenjivim željama i potrebama. Budući su društvene mreže postale uvelike popularne među potrošačima te ih oni sve češće koriste, gospodarski subjketi su se okrenuli tom virtualnom svijetu kako bi što bolje približili ponudu potencijalnim kupcima te ih, na kraju, naveli na kupnju. Da bi se istražilo značenje društvenih mreža u ponašanju potrošača, provedeno je primarno istraživanje putem anonimne ankete koja se sastojala od 18 pitanja i provedena je putem Facebook stranice.
Abstract (english)
The main aim of the paper is to investigate the importance of social media for economic entities and to clarify the ways it might stimulate individuals on purchasing. The consumer is at the center of each business and marketing specialists must constantly explore the market and pay attention to their wishes and needs. Since social networks have became largely popular among consumers and they all use them, business entites have turned to this virtuous world to bring the potential bid closer to potential buyers. Social media play a major role in promoting products and services and economic entities can, through various social networks, intirigate a potential buyer and indicate him on purchasing. In order to investigate the importance of social media in consumer buying behaviour, primary research was conducted trough an anonymous survey, which consisted of 18 questions and was conducted through Facebook page.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:433937
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-29 08:19:29