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undergraduate thesis
UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT
Završni rad
2019. urn:nbn:hr:124:659025
Komić, Luka
University of Split
Faculty of economics Split

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Komić, L. (2019). UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:659025

Komić, Luka. "UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:659025

Komić, Luka. "UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:659025

Komić, L. (2019). 'UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:659025

Komić L. UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:659025

L. Komić, "UTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:659025

Metadata
TitleUTJECAJ MARKETINGA U SPORTU: PRIMJER HNK HAJDUK SPLIT : Završni rad
AuthorLuka Komić
MentorDario Miočević (mentor)
MBZ: 393590
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu analizirana je učinkovitost djelovanja marketinga HNK Hajduk Split u odnosu na navijače inenavijače kako bi se spoznalo u kojoj mjeri ih oni primijećuju, koliko dopiru do njih, koliko ih marketinške aktivnosti potiču na kupnju klupskih rekvizita, učlanjenje u klub te. Jednako tako cilj je bio utvrditi putem anketnog ispitivanja mogu li određene marketinške aktivnosti navesti nenavijače da više prate klub, ili eventualno odvratiti navijače od praćenja kluba. Prikazano je djelovanje sportskog marketinga na primjeru HNK Hajduk i svih njegovih aktivnosti, isto kao i djelovanje marketinga u svijetu na primjeru drugih sportskih klubova. U provedenom istraživanju, ustanovljeno je da se navijači i nenavijači u bitnome razlikuju te su predložene eventualne buduće smjernice na kraju završnog rada.
Abstract (english)
In this final thesis the marketing effectiveness of the HNK Hajduk Split was analyzed in regards to the fans vs. non–fans to find out: 1) the extent to which they notice marketing activities, 2) the extent how much marketing activities reach them, and 3) how much these activities encourage them to buy club products, club membership. Equally, the goal was to determine, through a questionnaire, whether certain marketing activities might lead them to change opinion of non-fans to follow the club, or possibly discourage fans from following the club. The effect of sports marketing is shown through an example of the club and all its activities and also through examples of other sports clubs. Through conducted primary research, it was found that fans and non-fans differ significantly through and the recommendations at the end of the final thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:659025
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-02 08:38:54