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undergraduate thesis
ULOGA SAJMOVA U B2B MARKETINGU
Završni rad
2019. urn:nbn:hr:124:344151
Kovačić, Roko
University of Split
Faculty of economics Split

Cite this document

Kovačić, R. (2019). ULOGA SAJMOVA U B2B MARKETINGU : Završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:344151

Kovačić, Roko. "ULOGA SAJMOVA U B2B MARKETINGU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:344151

Kovačić, Roko. "ULOGA SAJMOVA U B2B MARKETINGU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:344151

Kovačić, R. (2019). 'ULOGA SAJMOVA U B2B MARKETINGU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 March 2023, https://urn.nsk.hr/urn:nbn:hr:124:344151

Kovačić R. ULOGA SAJMOVA U B2B MARKETINGU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2023 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:344151

R. Kovačić, "ULOGA SAJMOVA U B2B MARKETINGU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:344151

Metadata
TitleULOGA SAJMOVA U B2B MARKETINGU : Završni rad
AuthorRoko Kovačić
MentorDario Miočević (mentor)
MBZ: 393590
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kroz ovaj završni rad obrađena je problematika B2B marketinga i zašto je on važan, odnosno definirani su čimbenici samog B2B marketinga. Nadalje, definiran je problem i važnost sajmova kao glavnih čimbenika odvijanja procesa poslovanja na B2B tržištu. B2B marketing je oblik i vrsta marketinga koji se odvija između organizacija, odnosno što sama skraćenica kaže bussines to bussines. Takav marketing je relativno noviji oblik marketinga koji se tijekom vremena modernizirao. Značenje ovakvog marketinga je od velike važnosti za velike korporacije i poduzeća, jer se tu ne kupuje i posluje kratkoročno već se dugoročno stupa u odnose unutar kojih se prodaju proizvodi i usluge za obostranu poslovnu korist.
Abstract (english)
This final paper covers and clarifies the issues of B2B marketing and why it is important, that is the overall factors of B2B marketing have been defined. Furthermore, fairs were defined as the main factors for conducting business processes in B2B markets. B2B marketing is a form and type of marketing that takes place between organizations, that is, the abbreviation itself says bussines-to-bussines. Such marketing is a relatively recent form of marketing that has modernized over time. The importance of this kind of marketing is of great importance for large corporations and companies, because it is not about short-term transactions,but it represents the long term relationships in which products and services are sold for mutual business benefit.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:344151
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-02 09:14:49