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undergraduate thesis
ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE
Završni rad
2019. urn:nbn:hr:124:664706
Primorac, Antea
University of Split
Faculty of economics Split

Cite this document

Primorac, A. (2019). ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:664706

Primorac, Antea. "ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:664706

Primorac, Antea. "ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:664706

Primorac, A. (2019). 'ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:664706

Primorac A. ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:664706

A. Primorac, "ANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:664706

Metadata
TitleANALIZA USPJEHA U BRAND MARKETINGU KORISTEĆI PRIMJER ABSOLUT VODKE : Završni rad
AuthorAntea Primorac
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brand marketing je široko područje i ne odnosi se samo na prepoznavanje određenog branda ili marke. Nastoji se jačati reputacija i stvoriti emotivna povezanost s potrošačem. Istražuju se želje i potrebe ciljne skupine i u skladu s time razvija kvalitetna marketinška strategija koja će poduzeće diferencirati od konkurenata na tržištu. U ovom završnom radu objašnjavaju se pojmovi branda (marke) i brand marketinga uz opisanu marketinšku strategiju. Detaljno su razrađene glavne odluke o strategijama marke kao i način na koji je izgrađen imidž marke i održavan premium imidž. Za praktični primjer korištena je Absolut Vodka te strategija kojom je uspješno pozicionirana na tržište.
Abstract (english)
Brand marketing is a wide area and is not just about recognizing a particular brand. It strives to increase reputation and create emotional connection with the consumer. The wishes and needs of the target group are explored and in accordance with this a quality marketing strategy is being developed that will differentiate the company from market competitors. In this final work, the concepts of brand and brand marketing are explained with the marketing strategy described. Major decisions of brand strategies are elaborated in detail as well as the way in which brand image is built and premium image is maintained. For a practical example, Absolut Vodka has been used and a strategy that successfully placed it on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:664706
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2019-12-06 11:17:52