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master's thesis
OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE
Završni rad
2020. urn:nbn:hr:124:847503
Martinić, Ljiljana
University of Split
Faculty of economics Split

Cite this document

Martinić, Lj. (2020). OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:847503

Martinić, Ljiljana. "OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:847503

Martinić, Ljiljana. "OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:847503

Martinić, Lj. (2020). 'OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:847503

Martinić Lj. OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:124:847503

Lj. Martinić, "OPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:847503

Metadata
TitleOPRAVDANOST OSNIVANJA ETIČKE BANKE U HRVATSKOJ: ANALIZA POTRAŽNJE : Završni rad
AuthorLjiljana Martinić
MentorAna Kundid Novokmet (mentor)
MBZ: 294161
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Rad je imao za cilj analizirati potražnju za uslugama etičkog bankarstva u Hrvatskoj, zbog najava osnivanja takve banke. U tu svrhu kreiran je originalni anketni upitnik na koji je online putem prikupljeno 150 odgovora. Zaključuje se da ispitanici nedovoljno poznaju pojam i principe poslovanja etičke banke, što je jedan od preduvjeta za postajanje vjernim klijentom etičke banke. To implicira da je nužno provesti edukacije i određene marketinške aktivnosti s ciljem informiranja potencijalnih klijenata etičkih banaka. Iako, većina ispitanika podržava ideju i osnivanje etičke banke, rezultati pokazuju da bi mogli imati nerealna očekivanja, ali i svojim izborima u praksi reducirati opravdanost osnivanja etičke banke.
Abstract (english)
This paper intended to analyse the demand for the ethical banking services in Croatia, due to announcements of establishing such banking institution. This is why an original questionnaire was designed and via online approach 150 responses were collected. A conclusion is made that questionnaire respondents are not sufficiently familiar with the term or principles of ethical banking, what is a precondition for being and remaining an ethical bank client. That implies the necessity of education and marketing activities with a goal of informing potential clients about ethical banks. Although the most od respondents support ethical bank idea and establishment, the results reveal that they might have unrealistic expectations, and by their behaviour in practice, reduce the justification of ethical bank foundation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:847503
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Financial and tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-09-09 07:43:02