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master's thesis
UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA
diplomski rad
2020. urn:nbn:hr:124:704366
Borzić, Maja
University of Split
Faculty of economics Split

Cite this document

Borzić, M. (2020). UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:704366

Borzić, Maja. "UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:704366

Borzić, Maja. "UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:704366

Borzić, M. (2020). 'UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:704366

Borzić M. UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:704366

M. Borzić, "UTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:704366

Metadata
TitleUTJECAJ DRUŠTVENIH MREŽA NA ODABIR HOTELA : diplomski rad
AuthorMaja Borzić
MentorBiljana Crnjak-Karanović (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U digitalnoj eri dolazi do jačanja moći kupca, a veliku ulogu u tome ima i razvoj Interneta, točnije društvenih mreža. Informacije postaju dostupne u stvarnom vremenu. Razmjenu informacija u svakom trenutku i na bilo kojoj lokaciji omogućio je i razvoj pametnih telefona. Njihovom svakodnevnom upotrebom širi se i korištenje društvenih mreža koje se sada kao aplikacije nalaze na svakom mobilnom telefonu. Promjenom načina života promijenio se i način putovanja ljudi. Korisnici društvenih mreža nove načine putovanja i destinacije sve više pronalaze na platformama društvenih mreža. U današnje vrijeme postaje nezamislivo poslovanje hotela bez profila na društvenim mrežama. Ovaj rad imao je za cilj utvrditi kakav je utjecaj društvenih mreža na rezervaciju hotela. Istraživanje je potvrdilo da većina korisnika prije putovanja pregledava profile hotela gdje pronalazi najvažnije informacije o destinaciji i potencijalnom hotelu, a kao najvažnije platforme u odabiru hotelskog smještaja ističu se Facebook i Instagram. Došlo se i do zaključka kako korisnici društvenih mreža ne vjeruju influencerima i njihovim objavama, tj. preporukama.
Abstract (english)
In digital era, the power of the customer is strengthening, and development of Internet, more precisely social media, has been playing a crucial role. The exchange of information at any time and in any location was also enabled by the development of smartphones. Their daily use also expands the use of social media, which are now available as applications on every mobile phone. As the way of life changed, so did the way people travel. Social media users are increasingly finding new ways to travel and new destinations via social media platforms. Therefore, social media is of outmost importance for hotel industry. This paper aimed to analyse the impact of social media on hotel bookings. The research confirmed that most users check hotel profiles before traveling, where they find the most important information about the destination and potential hotel. Facebook and Instagram stand out as the most important platforms in choosing hotel accommodation. Furthermore, it was concluded that social media users are not confident in the information provided by the hotel influencers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:704366
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-15 07:37:02