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undergraduate thesis
MARKETING NEZDRAVE HRANE
Završni rad
2020. urn:nbn:hr:124:045674
Gagula, Monika
University of Split
Faculty of economics Split

Cite this document

Gagula, M. (2020). MARKETING NEZDRAVE HRANE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:045674

Gagula, Monika. "MARKETING NEZDRAVE HRANE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:045674

Gagula, Monika. "MARKETING NEZDRAVE HRANE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:045674

Gagula, M. (2020). 'MARKETING NEZDRAVE HRANE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:045674

Gagula M. MARKETING NEZDRAVE HRANE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:045674

M. Gagula, "MARKETING NEZDRAVE HRANE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:045674

Metadata
TitleMARKETING NEZDRAVE HRANE : Završni rad
AuthorMonika Gagula
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Nezdrava hrana postala je svakodnevni način prehrane mnogih ljudi diljem svijeta. Unatoč brojnim upozorenjima o utjecaju nezdrave hrane na zdravlje čovjeka, te pokušajima regulacije i zabrane marketinških aktivnosti istih, pretilost je postala svjetski problem, približavajući se broju pothranjenih u svijetu. Praktičnost, jednostavnost, te pristupačnost su samo neki od faktora zbog kojih potrošači iznova kupuju i konzumiraju nezdravu hranu na dnevnoj bazi. Kompanije kao što su McDonald's i mnoge druge, uspijevaju svojim marketinškim taktikama, ponajviše konstantnim promoviranjem približiti svoj proizvod potrošaču kako bi utjecali na njegov izbor kupnje i konzumacije hrane. Svojim neetičkim marketinškim aktivnostima utječu na sve širi krug potrošača, ponajviše djecu i tinejdžere, dokazujući time zašto su baš oni lideri na tržištu nezdrave hrane.
Abstract (english)
Unhealthy food has become the daily diet of many people around the world. Despite numerous warnings about the impact of unhealthy food on human health, attempts at regulation and their prohibited market activities, obesity has become a global problem, adding to the number of malnourished victims in the world. Convenience, simplicity, affordability are just some of the factors why consumers re-buy and consume unhealthy foods on a daily basis. Companies such as McDonald's and many others, with their marketing tactics, mostly by constantly promoting their products, succeed in bringing their product closer to the consumer in order to influence his choice of buying and consuming food. Through their unethical marketing activities, they affect a growing circle of consumers, especially children and teenagers, thus proving why they are the leaders in the unhealthy food market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:045674
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-22 12:34:20