prikaz prve stranice dokumenta ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE
Access restricted to students and staff of home institution
undergraduate thesis
ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE
Završni rad
2021. urn:nbn:hr:124:916270
Kozina, Sara
University of Split
Faculty of economics Split

Cite this document

Kozina, S. (2021). ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:916270

Kozina, Sara. "ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:916270

Kozina, Sara. "ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:916270

Kozina, S. (2021). 'ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 06 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:916270

Kozina S. ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 February 06] Available at: https://urn.nsk.hr/urn:nbn:hr:124:916270

S. Kozina, "ULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:916270

Metadata
TitleULOGA DIGITALNIH KANALA U IZGRADNJI MARKE : Završni rad
AuthorSara Kozina
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada je objasniti kako tvrtke mogu upotrijebiti alate digitalnog marketinga u svrhu izgradnje svoje marke. U radu su objašnjeni pojmovi digitalnog marketinga i marke, kao i uloga digitalnih kanala kod izgradnje marke. Pri izgradnji marke putem digitalnih kanala, tvrtke se mogu koristiti raznim elementima, kao što su web-stranice, profili na društvenim mrežama, blogovi i forumi, online oglasi, viralni marketing, e-mail marketing, zagovaranje zaposlenika i drugo.
Abstract (english)
The purpose of this paper is to explain how companies can use digital marketing tools in order to build their brand. The paper explains the concepts of digital marketing and brands, as well as the role of digital channels in brand building. When building a brand through digital channels, companies can use various elements, such as websites, social media profiles, blogs and forums, online ads, viral marketing, e-mail marketing, employee advocacy and more.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:916270
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-07 11:27:39