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master's thesis
RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU
završni rad
2016. urn:nbn:hr:124:901032
Šunjić, Asja
University of Split
Faculty of economics Split

Cite this document

Šunjić, A. (2016). RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:901032

Šunjić, Asja. "RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:901032

Šunjić, Asja. "RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:901032

Šunjić, A. (2016). 'RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:901032

Šunjić A. RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:901032

A. Šunjić, "RAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:901032

Metadata
TitleRAZVOJ POSLOVANJA UPRAVLJANEM DISTRIBUTIVNIH KANALA TVRTKE YACHT4YOU : završni rad
AuthorAsja Šunjić
MentorDaša Dragnič (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet rada je distribucija, sagledavanje distribucije kao elementa marketing miksa, te njena uloga i funkcija u poslovanju poduzeća. Distribucija se sastoji od dvije osnovne funkcije: fizičke distribucije i kanale distribucije. Težište je stavljeno na definiranje kanale distribucije, te utjecaj izbora distribucije na poslovanje poduzeća. Rad se sastoji od dva osnovna dijela, teoretske obrade distribucije, te praktičnog primjera poslovanja tvrtke Yacht4You. Kroz praktični dio je napravljena kompletna analiza poslovanja tvrtke Yacht4You i na temelju analize izrada prijedloga optimalne strukture kanala distribucije, marketing operativni plan i proračun.
Abstract (english)
The topic of the essay is distribution, consideration of the distribution as an element of the marketing mix, and its role and function in the operation of the company. The distribution is consists of two basic functions: physical distribution and distribution channels. The focus is on defining the distribution channels, and the impact of the selection of distribution channels on the company's success. The work consists two main parts, the theoretical interpretation of distribution, and practical examples of the company Yacht4You. Through practical part, complete analysis of the company Yacht4You is made and based on the analysis it is made an optimal structure of distribution channels. As well as marketing operation plan and budget plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:901032
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-28 12:49:49