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undergraduate thesis
Franšizing u međunarodnom poslovanju
2023. urn:nbn:hr:124:795639
Dragan, Antonia
University of Split
Faculty of economics Split

Cite this document

Dragan, A. (2023). Franšizing u međunarodnom poslovanju (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:795639

Dragan, Antonia. "Franšizing u međunarodnom poslovanju." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:795639

Dragan, Antonia. "Franšizing u međunarodnom poslovanju." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:795639

Dragan, A. (2023). 'Franšizing u međunarodnom poslovanju', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:124:795639

Dragan A. Franšizing u međunarodnom poslovanju [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:124:795639

A. Dragan, "Franšizing u međunarodnom poslovanju", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:795639

Metadata
TitleFranšizing u međunarodnom poslovanju
Title (english)Franchising in international business
AuthorAntonia Dragan
MentorDražen Derado (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
International Economics
Abstract
Cilj ovog rada je što više približiti pojam franšize općenito kao i u međunarodnom poslovanju s obzirom da se radi o sve češćem korištenom pojmu u smjeru poslovanja, ali i njezine rasprostranjenosti diljem svijeta. Kroz rad su detaljno pojašnjeni svi najvažniji segmenti franšize kako bi se jednostavno stekla „slika“ o franšizi i njezinom učinku na poslovanje, ali i tržište. Polazeći od samog problema i predmeta istraživanja, definicije franšize, njezinih prednosti i nedostataka, franšiznog paketa i poslovanja pa sve do pravih primjera uspješnosti u svjetskom franšiznom poslovanju. U sumiranju rada može se zaključiti, da primatelj franšize u svom poslovanju koristi brend, znanja, iskustvo, te metode razvijene od strane davatelja franšize. Za korištenje brenda davatelja franšize, primatelj plaća ugovorenu naknadu. Razvitkom franšize, otvaraju se brojna radna mjesta te se sve veći broj mladih poduzetnika uspijeva zadržati na tržištu dulje od pet godina što dokazuje kvalitetu franšiznog poslovanja na tržištu.
Abstract (english)
The goal of this paper is to bring the concept of franchise as close as possible to international business, given that it is an increasingly used term in the field of business, as well as its distribution around the world. Throughout the work, all the most important segments of the franchise are explained in detail in order to simply get a "picture" of the franchise and its effect on the business, as well as the market. Starting from the problem itself and the subject of research, the definition of franchise, its advantages and disadvantages, the franchise package and business, all the way to real examples of success in the world franchise business. Summarizing the work, it can be concluded that the franchisee uses the brand, knowledge, experience, and methods developed by the franchisor in his business. For the use of the franchisor's brand, the franchisee pays the agreed fee. With the development of the franchise, numerous jobs are created and an increasing number of young entrepreneurs manage to stay on the market for more than five years, which proves the quality of franchise business on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:795639
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2023-09-06 15:48:01