The goal of this paper is to bring the concept of franchise as close as possible to international business, given that it is an increasingly used term in the field of business, as well as its distribution around the world. Throughout the work, all the most important segments of the franchise are explained in detail in order to simply get a "picture" of the franchise and its effect on the business, as well as the market. Starting from the problem itself and the subject of research, the definition of franchise, its advantages and disadvantages, the franchise package and business, all the way to real examples of success in the world franchise business. Summarizing the work, it can be concluded that the franchisee uses the brand, knowledge, experience, and methods developed by the franchisor in his business. For the use of the franchisor's brand, the franchisee pays the agreed fee. With the development of the franchise, numerous jobs are created and an increasing number of young entrepreneurs manage to stay on the market for more than five years, which proves the quality of franchise business on the market.