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undergraduate thesis
MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA
završni rad
2016. urn:nbn:hr:124:623650
Bauk, Josip
University of Split
Faculty of economics Split

Cite this document

Bauk, J. (2016). MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:623650

Bauk, Josip. "MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:623650

Bauk, Josip. "MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:623650

Bauk, J. (2016). 'MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:623650

Bauk J. MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:623650

J. Bauk, "MARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:623650

Metadata
TitleMARKETING U FUNKCIJI JAČANJA IMIDŢA AMATERSKOG SPORTSKOG KLUBA : završni rad
AuthorJosip Bauk
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog završnog rada je ukazati na mogućnosti koje nudi marketing i vaţnost jaĉanja imidţa amaterskog sportskog kluba kroz razvoj marketinga. Prikazan je pozitivan sluĉaj tj. profesionalni klub koji dobro upravlja marketingom te amaterski klub koji ima dosta prostora za napredovanje u izgradnji vlastitog imidţa i financijske situacije. Stoga je bitno da amaterski klubovi krenu sa primjenom marketinga u sportu koristeći se web marketingom, raznim medijima i dogaĊanjima kako bi skrenuli pozornost na sebe te tako privukli ulaganja. TakoĊer je zadatak privući veću posjećenost i zainteresiranost fanova kluba te promoviranje mladih talenata što i je glavna vizija kluba.
Abstract (english)
The aim of this paper is to point out the possibilities marketing enables as well as the importance of amateur sports club image improvement through the marketing development. There is a positive case, namely the professional club with successful marketing management, and an amateur club that has a chance of improving its own image and financial situation. Therefore it is of essential importance for clubs to start with marketing implementation using web marketing, various media and events to draw attention and thus attract investors. Another significant task is to attract audience and interest of the club fans and also to promote young talents that actually is the primary vision of the club.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:623650
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-02 12:50:44