Cilj ovog završnog rada je ukazati na mogućnosti koje nudi marketing i vaţnost jaĉanja imidţa amaterskog sportskog kluba kroz razvoj marketinga. Prikazan je pozitivan sluĉaj tj. profesionalni klub koji dobro upravlja marketingom te amaterski klub koji ima dosta prostora za napredovanje u izgradnji vlastitog imidţa i financijske situacije. Stoga je bitno da amaterski klubovi krenu sa primjenom marketinga u sportu koristeći se web marketingom, raznim medijima i dogaĊanjima kako bi skrenuli pozornost na sebe te tako privukli ulaganja. TakoĊer je zadatak privući veću posjećenost i zainteresiranost fanova kluba te promoviranje mladih talenata što i je glavna vizija kluba.

The aim of this paper is to point out the possibilities marketing enables as well as the importance of amateur sports club image improvement through the marketing development. There is a positive case, namely the professional club with successful marketing management, and an amateur club that has a chance of improving its own image and financial situation. Therefore it is of essential importance for clubs to start with marketing implementation using web marketing, various media and events to draw attention and thus attract investors. Another significant task is to attract audience and interest of the club fans and also to promote young talents that actually is the primary vision of the club.