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master's thesis
UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA
2023. urn:nbn:hr:124:873311
Pandža, Matea
University of Split
Faculty of economics Split

Cite this document

Pandža, M. (2023). UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:873311

Pandža, Matea. "UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:873311

Pandža, Matea. "UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:873311

Pandža, M. (2023). 'UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA', Master's thesis, University of Split, Faculty of economics Split, accessed 18 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:873311

Pandža M. UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:873311

M. Pandža, "UTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:873311

Metadata
TitleUTJECAJ BIHEVIORALNIH ČIMBENIKA NA DONOŠENJE ODLUKE O KUPNJI OSIGURANJA IMOVINE OD RIZIKA POTRESA
Title (english)THE INFLUENCE OF BEHAVIORAL FACTORS ON MAKING DECISIONS TO PURCHASE EARTHQUAKE INSURANCE
AuthorMatea Pandža
MentorMarijana Ćurak (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada bio je utvrditi je li bihevioralni faktori heuristike, pretjerano samopouzdanje, afektivni čimbenici, ponašanje krda, percepcija kontrole te prethodna iskustva utječu na donošenje odluke o kupnji osiguranja imovine od rizika potresa. Istraživanje je izvršeno na uzorku od 154 ispitanika. Na temelju istraživanja, zaključujemo da prijašnja iskustva s potresom pozitivno utječu na potražnju za osiguranjem imovine od potresa. Pretjerano optimistične osobe manje su sklone ugovaranju osiguranja od rizika potresa. Također, emocionalna reaktivnost igra ulogu u odluci o kupnji osiguranja. Utjecaj očekivanja društvene zajednice, osjećaj kontrole nad situacijom i negativna prethodna iskustva s osiguranjem nisu značajno povezani s odlukom o kupnji osiguranja imovine od rizika potresa.
Abstract (english)
The aim of this study was to determine whether behavioral factors including heuristics, overconfidence, affective factors, herd behavior, perceived control, and prior experiences influence the decision to purchase earthquake property insurance. The research was conducted on a sample of 154 respondents. Based on the research, we conclude that prior experiences with earthquakes positively influence the demand for earthquake property insurance. Overly optimistic individuals are less inclined to take out earthquake insurance. Additionally, emotional reactivity plays a role in the decision to purchase insurance. The influence of community expectations, perceived control over the situation, and negative prior experiences with insurance are not significantly correlated with the decision to purchase earthquake property insurance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:873311
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) icon
Created on2023-09-28 07:58:59