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master's thesis
UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU
2023. urn:nbn:hr:124:046976
Rošić, Tina
University of Split
Faculty of economics Split

Cite this document

Rošić, T. (2023). UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:046976

Rošić, Tina. "UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:046976

Rošić, Tina. "UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:046976

Rošić, T. (2023). 'UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU', Master's thesis, University of Split, Faculty of economics Split, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:124:046976

Rošić T. UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:124:046976

T. Rošić, "UTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:046976

Metadata
TitleUTJECAJ STRATEGIJE DIGITALNOG MARKETINGA PUTEM DRUŠTVENIH MREŽA NA PROMOCIJU HOTELA S PET ZVJEZDICA U SPLITU
AuthorTina Rošić
MentorŽelimir Dulčić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kvalitetna marketinška stretegija oslonjena je upravo na pomno kreiranu marketinšku promociju koja je zadnjih godina od klasičnog oglašavanja prešla na nove efektivnije oblike. Razmjena informacija i komunikacija među ljudima zadnjih je godina uvelike prebačena na svijet društvenih mreža. Svjedočimo sve većem broju društvenih mreža i povećanju broja korisnika na istima. One danas služe za različite stvari, ali činjenica je da se sve više poslovanja koristi njima kao medijem za promociju. S obzirom na nove trendove i uvođenje društvenih mreža u različita poslovanja, promatrano je na koji način su to iskoristili hoteli s pet zvjezdica na lokaciji grada Splita. Hoteli su jedna od skupina poduzeća koji se također sve više koriste promocijom na društvenim mrežama kako bi na moderan način prikazali svoje poslovanje i tako zainteresirali korisnike na rezervaciju boravka ili kupnju neke druge usluge koju nude.
Abstract (english)
A quality marketing strategy is based precisely on carefully created marketing promotion, which has moved from classic advertising to new, more effective forms in recent years. The exchange of information and communication between people has been largely transferred to the world of social networks in recent years. We are witnessing an increasing number of social networks and an increase in the number of users on them. They are used for different things today, but the fact is that more and more businesses are using them as a medium for promotion. Regarding the new trends and the introduction of social networks in various businesses, it was observed how five-star hotel companies in the city of Split used them. Hotels are one of the groups of companies that are also increasingly using promotion on social networks in order to present their business in a modern way and thus interest users in booking a stay or purchasing some other service they offer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:046976
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-02 07:33:11