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master's thesis
Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.
Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.
2024. urn:nbn:hr:124:920012
Samardžić, Tina
University of Split
Faculty of economics Split

Cite this document

Samardžić, T. (2024). Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:920012

Samardžić, Tina. "Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:920012

Samardžić, Tina. "Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:920012

Samardžić, T. (2024). 'Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.', Master's thesis, University of Split, Faculty of economics Split, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:920012

Samardžić T. Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. [Master's thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:124:920012

T. Samardžić, "Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.", Master's thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:920012

Metadata
TitleImplementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o. : Implementacija Balanced Scorecard modela na primjeru poduzeća Elos d.o.o.
Title (english)Implementation of Balanced Scorecard model on case of Elos d.o.o. : Implementation of Balanced Scorecard model on case of Elos d.o.o.
AuthorTina Samardžić
MentorBranka Ramljak (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-12-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovno okruženje je sve kompleksnije. Kada je riječ o mjerenju uspješnosti poslovanja poduzeća putem tradicionalnih modela, oni su usredotočeni na financijske pokazatelje, međutim samo oni više nisu dovoljni. S obzirom na nezadovoljstvo korisnika jer su isti usredotočeni samo na financijske pokazatelje nastaju suvremeni sustavi, koji se osvrću i na nefinancijske, eksterne i mjere performansi koje su usredotočene na budućnost. BSC model za cilj ima financijske pokazatelje nadograditi sa... More nefinancijskim pokazateljima koji će ubuduće utjecati na poslovanje poduzeća. Osim navedenog, cilj je i nadići slabosti s kojima se susreće tradicionalni sustav pri mjerenju uspješnosti te pružiti mogućnost da poduzeća prema misiji, viziji i strategijama odrede ciljeve i njima pripadajuće mjere za postizanje kroz četiri perspektive. Četiri spomenute perspektive su: financijska, kupaca, internih procesa te učenja i razvoja Na primjeru poduzeća Elos d.o.o. analizirao se trenutni model izvještavanja u poduzeću te se proveo BSC model koji ukazuje na ukupno poboljšanje poslovanja za 5% u 2023. godini u odnosu na prethodno promatrano razdoblje. Ovaj model se pokazao kao bolja opcija s obzirom na trenutni model izvještavanja te bi se trebao primjenjivati, zato što omogućuje bolji pregled čitavog poslovanja poduzeća. Less
Abstract (english)
The business environment is becoming more complex and competitive, with the conditions of business operations constantly changing. Changes emerging in technological, economic, socio-cultural and political aspects lead to increased dynamism, uncertainty, and competitiveness. When it comes to measuring company performance through traditional models, they focus on financial indicators; however, those alone are no longer sufficient. Given the dissatisfaction of users, stemming from their sole... More focus on financial indicators, modern systems have emerged that also consider non-financial, external, and performance measures focused on the future. The BSC model aims to upgrade financial indicators with non-financial ones which will impact future business operations of the company. Besides the aforementioned, its goal is to also overcome the weaknesses a traditional system meets while measuring successfulness, and provide companies the opportunity to set goals and corresponding measures for achievement based on their mission, vision, and strategies through four perspectives. Four mentioned perspectives are: financial, customer, internal processes, and learning and development. On the example of Elos d.o.o., the current reporting model in the company was analyzed, and the BSC model was implemented, indicating an overall business performance improvement of 5% in 2023 compared to the previously observed period. This model has proven to be a better option compared to the current reporting model, and should be adopted because it enables a better overview of the company’s entire business operation Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:920012
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Public noteNe postoje napomene
Created on2024-07-12 15:39:01
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