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undergraduate thesis
Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple"
2024. urn:nbn:hr:124:132325
Šegedin, Ivana
University of Split
Faculty of economics Split

Cite this document

Šegedin, I. (2024). Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple" (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:132325

Šegedin, Ivana. "Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple"." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:132325

Šegedin, Ivana. "Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple"." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:132325

Šegedin, I. (2024). 'Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple"', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:132325

Šegedin I. Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple" [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:124:132325

I. Šegedin, "Utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple"", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:132325

Metadata
TitleUtjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke "Apple"
AuthorIvana Šegedin
MentorMirela Mihić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je utjecaj čimbenika ponašanja potrošača na marketinške aktivnosti tvrtke Apple. Razumijevanje potrošača postalo je ključno za prodavatelje, s obzirom na to da se kupovne navike potrošača neprestano mijenjaju pod utjecajem različitih trendova. U radu su detaljno opisani procesi ponašanja potrošača i faze odlučivanja. Čimbenici koji utječu na ponašanje potrošača temeljito su razrađeni, uz primjere njihova učinka na poslovanje, posebice na marketinške aktivnosti Applea. Također, provedeno je empirijsko istraživanje koje je ispitalo tri komponente stavova potrošača o Appleovim proizvodima. Na temelju rezultata istraživanja predložene su strategije za održavanje pozitivnih stavova potrošača, kao i za njihovu promjenu. Budući da potrošači svojim potrebama i željama diktiraju tržišne trendove, tvrtke poput Applea moraju neprestano razvijati nove i moderne proizvode koji prate te trendove.
Abstract (english)
The topic of this final paper is the influence of consumer behavior factors on the marketing activities of the Apple company. Understanding consumers has become crucial for marketers, given that consumer buying habits are constantly changing under the influence of various trends. The paper describes in detail the processes of consumer behavior and decision-making stages. Factors that influence consumer behavior are thoroughly elaborated, with examples of their effect on business, especially on Apple's marketing activities. Also, an empirical study was conducted that examined three components of consumer attitudes about Apple products. Based on the results of the research, strategies are proposed for maintaining positive consumer attitudes, as well as for changing them. Since consumers dictate market trends with their needs and desires, companies like Apple must constantly develop new and modern products that follow these trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:132325
Study programmeTitle: Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni prvostupnik (baccalaureus) ekonomije (sveučilišni prvostupnik (baccalaureus) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-20 14:38:15