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master's thesis
MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“
Završni rad
2016. urn:nbn:hr:124:894826
Bagavac, Kristina
University of Split
Faculty of economics Split

Cite this document

Bagavac, K. (2016). MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:894826

Bagavac, Kristina. "MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:894826

Bagavac, Kristina. "MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:894826

Bagavac, K. (2016). 'MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:894826

Bagavac K. MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:124:894826

K. Bagavac, "MARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:894826

Metadata
TitleMARKETING STRATEGIJA UVOĐENJA NOVOG PROIZVODA „PLURATO d.o.o.“ : Završni rad
AuthorKristina Bagavac
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog rada marketing strategija uvođenja novog proizvoda „Plurato d.o.o.“. Sam problem istraživanja se odnosi na značaj i strategije razvoja novog proizvoda. Opći cilj rada je definiranje uloge razvoja novog proizvoda u rastu poduzeća, te specifični cilj koji se odnosi na definiranje marketing strategija uvođenja novog proizvoda u primjeru „Plurato d.o.o.“. Poduzeća bi trebala težiti ne samo ostvarivanju profita već i zadovoljenje ostalih segmenata poslovanja. Strategije marketinga su nužne da bi se poduzeća mogla razvijati i da opstanu u konkurentskom okruženju. Da bi to uspjelo mora se stalno prilagođavati promjenama u okruženju, bilo da su one predvidljive ili ne. U empirijskom dijelu detaljno je razrađena strategija marketinga, te definirani su elementi marketinškog miksa za uvođenje novog proizvoda PLURATOSKY. Napravljen je temelj pomoću kojeg će se moći definirati točni uvjeti najma proizvoda, te koji je najbolji način promocije.
Abstract (english)
The subject of this thesis is marketing strategy of introducing new product of ''Plurato Ltd'' Research problem alone, is related to the character and strategy of new product development. The overall objective of this paper is to define the role of new product development in the growth of enterprises, and specific target relating to the definition of the marketing strategy of introducing a new product in the example "Plurato Ltd" Companies should strive not only to make profit but also to meet the needs of other business segments. Marketing strategies are necessary for companies to develop and to survive in a competitive environment. In order to do that, it must be continuously adapted to changes in the environment, whether they are predictable or not. In the empirical part, detailed marketing strategies are described, along with defined elements of marketing mix for the introduction of new products PLURATOSKY. The foundation by which we are able to define the exact conditions of rental products, and the best way of promotion, is made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:894826
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-01 11:30:20