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undergraduate thesis
STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS
Završni rad
2016. urn:nbn:hr:124:951985
raos, Matea
University of Split
Faculty of economics Split

Cite this document

raos, M. (2016). STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:951985

raos, Matea. "STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:951985

raos, Matea. "STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:951985

raos, M. (2016). 'STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:951985

raos M. STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2025 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:951985

M. raos, "STRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:951985

Metadata
TitleSTRATEŠKA ANALIZA POSLOVANJA NA PRIMJERU PODUZEĆA SECURITAS : Završni rad
AuthorMatea raos
MentorŽelimir Dulčić (mentor)
MBZ: 95935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Strateško djelovanje poduzeća osnova je opstanka. Bez strateškog razmišljanja rast na duge staze nije moguć. Strateško djelovanje ima za cilj osigurati upravljanje poslovanjem koje će jasno delegirati ovlasti i zadaće unutar hijerarhije poduzeća. Strategije služe za harmonizaciju djelovanja svih segmenata posla kako bi se na što efikasniji i efektivniji način ostvarilo postavljene ciljeve. Strategiju oblikuju menadžeri, tako se razlikuju strategije operativne taktičke i strateške razine. Mnogo... More je strategija djelovanja i one ovise o ciljevima poduzeća. Strateška analiza poslovanja poduzeća Securitas ukazala je da na strategije i strateško planiranje utječu dimenzije okoline poduzeća. Dimenzije eksterne okoline donose prilike i prijetnje poslovanju, dok su dimenzije interne okoline izvor snaga i slabosti. Poslovanje Securitasa karakterizira uzlazna putanja i rast poslovanja zahvaljujući sve većoj potrebi poduzeća za preventivnim mjerama osiguranja imovine te mjerama financijskog sustava za pologom utržaka. Upravo su te promjene iz političko pravne okoline omogućile rast potražnje za uslugama ove djelatnosti. Usprkos snagama iz interne okoline koje se temelje na poznavanju tržišta, prisutnosti na tržištu te snazi pozadine od matičnog društva jer se radi o multinacionalnom poduzeću uočeno je da neke slabosti, poput opterećenosti ljudskih resursa i nedovoljne kvalitete organizacije istih, sve više ima utjecaj na efikasnost i efektivnost zadataka koje obavljaju. To može voditi gubitku ugovora i smanjenju suradnji te u konačnici gubitku tijela tržišnog udjela. Stoga je nužno uskladiti snagu ljudskih resursa s potencijalom i financijskom snagom poduzeća te osigurati motiviranost ljudskih resursa. Ljudski resursi su investicija koja donosi dugoročne koristi poduzeću, a ne trošak koji se treba srezati u korist profita na kratke staze. Less
Abstract (english)
Strategic management is crucial for survival of the company. Without strategic thinking growth in the long run is not possible. Strategic action aims to provide business management that will clearly delegated authority and duties within the hierarchy of the company. The strategies used for the harmonization of activities of all segments of work in order to more efficiently and effectively achieve its objectives. There are many strategies for action and they depend on the goals of the... More company. Strategic analysis of business enterprise Securitas showed that the strategy and strategic planning is under the affect of the dimensions of business environment. Dimensions of external environment yields opportunities and threats to the business, while the internal dimensions of the environment are source of strength and weakness. Processes of Securitas are characterized upward trajectory and business growth due to the increasing need of enterprises for preventive measures in insuring the property and measures of the financial system for depositing proceeds. It was this change of political legal environment enabled growth in demand for this industry. Despite the force of the internal environment based on knowledge of the market, market presence and power of the background of the parent company because it is a multinational company, it was noted that some weaknesses, such as the burden of human resources and insufficient quality of the organization of the same, increasingly has an impact on the efficiency and effectiveness of the tasks they perform. This can lead to loss of contracts and reducing cooperation and ultimately the loss of body market share. It is therefore necessary to align the power of human resources with the potential and financial strength of the company and provide the motivation of human resources. Human resources are an investment that brings long-term benefits of the company, rather than an expense to be cut back in favor of profits in the short term. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:951985
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-01 12:11:30
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