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undergraduate thesis
ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D.
završni rad
2016. urn:nbn:hr:124:315711
Jurin, Antonija
University of Split
Faculty of economics Split

Cite this document

Jurin, A. (2016). ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:315711

Jurin, Antonija. "ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:315711

Jurin, Antonija. "ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:315711

Jurin, A. (2016). 'ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:315711

Jurin A. ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2025 February 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:315711

A. Jurin, "ANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:315711

Metadata
TitleANALIZA EKSTERNE OKOLINE PODUZEĆA PODRAVKA D.D. : završni rad
AuthorAntonija Jurin
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom završnom radu posvetilo se temi eksterna okolina poduzeća te je na primjeru poduzeća Podravka d.d. ona detaljno obrađena. U teorijskom dijelu se definirala okolina i njezina dva segmenta, a to su eksterna i interna okolina. Eksterna okolina se dijeli na poslovnu i opću. Spominju se također metode i tehnike za analizu okoline, a na primjeru poduzeća Podravka d.d. detaljno je analizirana tehnologija koja je jedna od najjačim Podravkinih snaga. U radu su prikazani najvažniji podaci vezani za promatrano poduzeće, kao npr. povijest, financijski podaci, tržišta, vizija i misija i zaposlenici. U posljednjem dijelu rada prikazan je portret i imidž poduzeća te najjače konkurentske prednosti, napravljena je SWOT analiza te su utvrđene prednosti, slabosti, prilike i prijetnje. Također je utvrđeno da je Podravka društveno odgovorno poduzeće koje vodi brigu o zaštiti okoliša. Iz analize tehnologije utvrđeno je da Podravka posjeduje iznimnu tehnologiju te da po tom pitanju nema konkurencije na području na kojem djeluje.
Abstract (english)
Throughout this thesis external analysis of Podravka p.l.c. was made. In theoretical part surrounding of the company was defined through two basic parts, external and internal surrounding. External surrounding has two parts, basic and business part. Methods and techniques for surrounding analysis were mentioned, and on the example of Podravka p.l.c. analysis of the technology were made, in detail, as it is one of their biggest advantages and they don't have any decent competitor in their industry regarding this matter. In the thesis are shown the most important information about the company, such as history, financial information, mission and vision, employees etc. In the last part, the SWOT analysis was made, and it showed all the advantages and disadvantages of the company through its strengths, weaknesses, opportunities and threats. Moreover it was shown that Podravka has corporate social responsibility and that they are taking care of their society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:315711
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-06-21 12:10:05